Our businesses today operate in a macro environment where we constantly get affected by the varying forces of political, legal, economic, cultural, demographic and the rapid changes being made in the technological factors. These are also the reasons that businesses change its ways of activities or rather business processes are conducted and we could say as result business go through different transformation progressions. Several years ago, online shopping was just about buying stuff off amazon, eBay or few online stores but now with wide –spread social media usage, you can see so many businesses have transformed its sales operations and strategies to match these different market fluctuations.
If you look into the content and blogs posted by a lot of retail signage at BMG AUSTRALASIA with regard to the new trends in the market, they have claimed to state that some ways of doing business will completely shift down and away from the industry as the times have changed the way business is done along-side the shifts in customer preferences. These companies have tracked the different ways people shop now and the varying tools, applications they use to see their changing preferences. There was a time, when I personally preferred to walk around shops and see into clothes, but now I find it much easier to be looking up online and ordering things off the site as the size in UK, US numbers will always fit perfectly all the time.
Businesses have become quite flexible on their services and they have good exchange policies and affordable delivery procedures as well. When you look at a clothing store, the things that can affect their sales is the new trends online and how well your store can incorporate these designs at affordable prices with expected quality but if you look at a graphic design agency the approach could be different. This depends on what you offer and the audience you hold.
If I am to give a marketing tip to transform your business this 2017, the best so far is to encourage you to refine your social media presence. It’s very important to have access to your customers through social media content and to be able to connect, interact and respond to them well. I cannot emphasize anymore on how much it could help to change your business in position. You have such a wider reach and you need to make sure, you have the most updated product lines, this also helps you to build as a business as you will get to know what your customers expect directly. By far, this is the best tip I could tell all of the businesses out there as your audience in future will be a 65% up constituent of millennials and they are using social media 75% of the time, over normal sites.
